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Brand Strategy | Brand Design + Development | Website Design + Development | Packaging + Print Material | Marketing Materials

We worked with Vysana to craft a new luxury brand identity and brand strategy that supported their transition to a full-service aesthetic clinic that is centred around the wellbeing of their clients on the inside and out.

Luxury Aesthetic Clinic brand advertising

In 2020 Vysana rebranded from Rutland Aesthetic to create a more encompassing and full-service aesthetic clinic that supported its clients.

They approached us to create a cohesive brand strategy and dynamic identity and website that would help to support their long-term vision to be a leading voice in the aesthetic industry. 

Working closely with the founder Dr Sunny Dhesi, we crafted a robust strategy that helped to reframe their brand narrative and created a central message that put their clients at the heart of the practice; The Wonder of You.

We crafted an identity that celebrated and showcased the innovative, authentic and approachable nature of Vysana. This was centred around a unique brand mark that combined the V+Y+A of Vysana in an abstract form that neatly represents Vysana in an elegant monogram form. This unique symbol was then rolled out across key touch points from stationery to packing, to print as a recognisable symbol for quality and authenticity. 

Primary brand logo for Vysana, aesthetic clinic
Brand symbol for Vysana, aesthetic clinic brand
Vysana primary and sub brand logos
Luxury business cards for Vysana
Close up details of business cards for Vysana

A visually complex and layered identity with bags of personality and authenticity.

The surrounding identity utilises a range of illustrated patterns and illustrations with a fluid-structure to represent the open, free-flowing conversational nature of the practice. Carefully layering the brand elements from the typography to patterns with the rich colour palette gives the brand full creative flexibility in it’s application. The ability to tone individual elements up or down depending on application gave the brand a professional, authentic and high-end feel that resonates with their discerning consumer base. We then launched a contemporary website design that neatly highlighted the company’s key services, whilst creating an immersive and playful digital environment that would capture and inspire its consumers.

Clinic signage for Vysana
Luxury aesthetic skincare packaging design for Vysana bottles
Vysana dual luxury skincare brand packaging design and product information
Branded clinic shirts of Vysana
Branded gift bags for luxury brand Vysana
Secondary brand logo for Vysana
Mobile website design for luxury aesthetic brand, Vysana
responsive website design for Vysana

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