Robyn Uppercase Logo in White


Services: Brand Strategy | Brand Design | Packaging Design | Website Design | Print Design

Having worked with Racesafe for several years and through previous branding processes, we partnered with them again to launch a new, luxury, sport-focused equestrian brand identity and website design that would represent their new diverse product portfolio.

Brand logo design for luxury equestrian brand, Racesafe
Brand photography for Racesafe, equestrian identity
Innovation within a fast-paced brand environment

With over 40 years of experience, Racesafe is the leading specialist in manufacturing high-quality equestrian products such as body protectors. Their main focus over the years has been on innovation, attention to detail, service and safety.

Working closely with the company over many years enabled us to fully understand their brand’s growth as they evolved and expanded their place within the market, and it was time to refresh the design to communicate better the transition to a more sport-focused product range and experience. We worked in collaboration with the team to streamline and simplify the design to create a modern, sleek brand emblem that was a natural evolution of their previous brand mark. The stripped-back design was paired with a geometric logotype to compliment the bold new design and create an instant impact on products, no matter the application or size. 

We maintained the original colour palette that we had previously designed as the colours had an ownable space within the market and stood in contrast against their products and garment range. The new brand visuals were designed to feel fresh, energetic and creative, giving the brand a more personable approach that better conveyed the overall experience with their products. We then worked with the team to create a flexible luxury packaging system with simple and elegant foil details, quality stocks and textural elements to bring a consistent experience to consumers. 

Brand mark for equestrian identity
Primary brand logo for Racesafe
Brand packaging for luxury equestrian sport brand
Multiple product brand packaging for equestrian sports brand, racesafe

Fresh and energetic design with luxury finishes

Following the development of the identity, we crafted a new website presence that would be developed independently within a Shopify system, allowing the company to launch their first direct-to-consumer website with the function to customise products and purchasing directly.

Mobile website design for Racesafe
Exhibition design for luxury equestrian brand identity
Exhbition design for Racesafe brand identity
Trade show design for luxury equestrian sports brand
Trade show design for luxury equestrian sports brand
Trade show gift bags for Racesafe brand

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