Although their retreat, which features hideaway cabins, house and modern sauna facilities, are set in rural Finland, the retreats do not compromise on luxury. Instead, they are crafted with simplicity and elegance, with authentic finish touches to create balance and comfort for people looking to return to nature.

Initially, we worked with Craig and Tiia to map out their brand vision, creating an robust strategy and road map to creating a fully rounded brand that would support their vision for the future. The identity needed to clearly resonate with consumers, engaging people on their personal narrative as well as the values the brand centred itself around; quite luxury, sustainable sustainability, accessible nature and chillness. With the values mapped out, we worked to create an identity that was personable, engaging, and had a warmth and elegance to it that would inspire their visitor before, during and after their stay at the Hilltop Forest.

We created an identity that would evoke a playful, modern, warm persona that celebrated the stunning location through minimalistic illustrations and characterful typography. The identity was crafted around a bold and playful logotype that was customised with a mix of upper and lowercase terminals, symbolising the up and down motion of the hilltops. The central ‘o’ was further highlighted to give a visual nod toward the ‘top’ of the hill where the Hilltop Forest cabins and house sit. A range of hand-drawn illustrations were created to celebrate certain quirks that people could experience, including the natural topography, swinging chairs, firepits, bicycle rental and luxurious sauna, to name a few. The delicate illustrations were crafted to offset the bold logotype and typography and link to the authentic and personable nature of the Hilltop Forest.