We crafted a design in collaboration with Caroline, the key driving force behind the award-winning farm shop due to her multiple gold-winning floral displays at the Chelsea Flower Show and author, as Caroline is a keen illustrator we wanted this to form a central part of the brand visual narrative. Linking the brand on a personable, historical and visual basis. The identity was designed to harmoniously balance a heritage brand feel with contemporary execution, symbolising the transition from old to new. We created a unique brand mark and range of sub-brand logos with a mix of illustration and typography, which represented the multiple services the farm provides from; the farm shop, to lavender field experiences and locations for filming and photography that can be rented. It was essential that they had their own ownable space, but still maintained the styling of the main brand to keep maintain a consistent experience for visitors and consumers. We then carefully curated a brand colour palette that celebrated the natural colours of the land, with a mix of neutral and bold colours to be applied across the brand in different forms.