Working closely with the company over many years enabled us to fully understand their brand’s growth as they evolved and expanded their place within the market, and it was time to refresh the design to communicate better the transition to a more sport-focused product range and experience. We worked in collaboration with the team to streamline and simplify the design to create a modern, sleek brand emblem that was a natural evolution of their previous brand mark. The stripped-back design was paired with a geometric logotype to compliment the bold new design and create an instant impact on products, no matter the application or size. 

We maintained the original colour palette that we had previously designed as the colours had an ownable space within the market and stood in contrast against their products and garment range. The new brand visuals were designed to feel fresh, energetic and creative, giving the brand a more personable approach that better conveyed the overall experience with their products. We then worked with the team to create a flexible luxury packaging system with simple and elegant foil details, quality stocks and textural elements to bring a consistent experience to consumers.