Robyn Uppercase Logo in White

The Stonemasonry Company

Services: Brand Strategy | Branding | Website Design | Book Design | Print Design | Signage

We were approached by The Stonemasonry Company to craft a new brand identity that looked to celebrate their quality craftsmanship and award-winning staircase designs. We collaborated with the team and created an identity that elevated their core values – creativity, function and beauty and turned this into a tangible brand that would evolve with them.

Stationery design for luxury stonemasonry brand

The Stonemaonsy Company create unique award-winning stone staircases. These bespoke centre pieces challenge traditional stone narratives and look to enhance the space they take. Every detail is crafted by hand, ensuring no two staircases are the same.

We were tasked by The Stonemasonry Company to create a new brand identity and website that reflected their persona and the high-quality craftsmanship that goes into each of their staircases. 

Taking inspiration from the two founders, Paul & Alex, we crafted an identity that used Alex’s mason mark as their central brand symbol. The abstract logo distilled down the high-quality, creative, and hands-on nature integral to the company.

Print design for promotional marketing pack
Stonemasonry brand luxury business cards
Primary logo design for The Stonemasonry Company Limited

A symbol of quality and craftsmanship

The brand symbol formed the central point that the rest of the identity was then crafted around. We developed the brand’s visual language to be clean, sophisticated and contemporary. Using neutral tones and luxury finishes such as foiling and tactile stocks meant the identity was layered with character. These combinations helped to celebrate the textural nature of the brand.

Luxury coffee table book design

Elegant contemporary design that celebrates the textural nature of the brand.

double page spread from luxury coffee table book
Staircase shot from luxury book design

We also designed and developed their website following the overarching brand narrative – creativity, function and beauty. These values were at the core of the design. We created a portfolio website that celebrates the company’s award-winning staircase design. We used large imagery and a playful layout to generate pace and structure within the website. The user journey’s simplicity helps people find the information they are after and be inspired along the way.

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