Inspired by historical origins but modernised to reflect contemporary practices.
Kath Piper is an established and respected physiotherapist based in Market Deeping. Kath centres her practice around being kind, professional and confident - focusing on putting her clients at ease, and making the treatment process smooth and efficient.
When it was time to create her new brand identity, the brand needed to portray these values in a clear, engaging and approachable manner. The concept has taken its inspiration from the origins of physiotherapy, specifically the physiotherapy journals in the 19th century and their typography. The design portrays a traditional and established feel through a clean and uncluttered design. The aesthetic conveys a confident brand while retaining an approachable feel through sophisticated imagery and a dynamic fresh colour palette.
The logo was been designed to be flexible enough to work across all media; print materials such as; stationery, certificates, environmental signage such as their clinic displays and digital collateral.
