The aim of the new identity was to create a new brand narrative that better portrayed the studio’s experience and their refined, reliable nature. They also needed a flexible design that would allow them to diversify into custom interior design products in the future. 

Initially, we worked with Christine to develop a clean and cohesive brand strategy that would transcend the visuals and engage clients on a personable level. We developed and crafted an identity that was centred around a delicate and refined custom logotype, inspired by minimalist and natural Scandinavian design, celebrating Christine’s heritage. It was important that the design could flex depending on need, so we created a range of versatile sub-logos that could be applied across digital, products and print.