Robyn Uppercase Logo in White


Services: Brand Strategy | Brand Identity | Website Design | Brand Roll Out & Management

We worked with the Axiom team, retail experience designers, to craft a new brand identity and website design that would support their growth and evolving expansion as they partnered with diverse brands such as; Pandora, Nike, Rolling Stone etc.

Primary logo design for retail designers, Axiom
Custom brand logo for Axiom, retail design specialists
Creating an energetic brand identity that reflected the playful nature of Axiom

Axiom Design Resource LTD, are experts in designing and building unique retail environment spaces for clients such as Rolling Stone, Pandora & New Era.

We were commissioned by Axiom to design and develop their brand identity and website environment. We worked closely with them to explore, adapt and evolve their brand positioning. Creating a robust brand strategy that would work to articulate their energetic and passionate persona and craft a clear vision and mission that would support their brand narrative as they work to expand their audience demographic.

Brand stationery design for Axiom, retail design specalists

Texture, shape and bold structural brand logo that works as a brand seal for quality.

From this, we then created and designed a new brand identity that represented them, allowing their vibrant personalities and vibrancy to shine through. The design was crafted to be versatile, bold and playful - utilising colour, illustration, texture and a bold tone of voice to capture consumers' attention and stand out in their marketplace. The design centres around an abstract mark, made from the structured shapes of the logotype - symbolising a link between the spaces they work within and their ability to adapt flawlessly. This was then developed into a creative website environment where users would instantly recognise the brand's persona and easily navigate through their projects, emphasising portfolio imagery and ket service content.

Work apparel image for Axiom brand identity, retail design specialist
Van graphics for Axiom

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