The company was created by two individuals with a shared vision, Fay and Kate, to abolish the stuffy, corporate and clinical stereotype of accountancy firms. Instead, Brooks and Partners have been pioneering a friendly, open and approachable style of accountancy that makes the world of finance less intimidating to clients and more readily accessible, promoting transparency and flexibility for each client’s needs.

The problem they faced was not having the right brand to showcase their personality, portray a clean and professional company and promote their key values to their new and existing client base. Through the brand refresh process, we worked with the team through workshops to create a strong strategy and brand narrative that would support their vision for the company and create a unified brand that would evolve with them. We worked to create a brand identity that could be rolled out consistently, engage their audience, and develop and evolve with them as they push to be pioneers within the industry.